Privacy Policy
Last updated: June 2026
Bust’Em Boat Works (“Bust’Em,” “we,” “us,” or “our”) operates the website located at bustemboatworks.com, including our online store (collectively, the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit the Site, create an account, or place an order.
By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Information you provide to us. We collect information you provide directly, including:
- Contact form submissions, such as your name, email address, phone number, mailing address, and message;
- Account information, such as your name, email address, username, and password when you create an account on the Site;
- Order information, such as billing and shipping address, phone number, email address, and the products you purchase;
- Payment information processed through our payment provider, Square (see Section 4 below); we do not store full payment card numbers on our servers;
- Any other information you choose to provide, such as comments left on the Site.
Information collected automatically. When you visit the Site, we and our service providers automatically collect certain information about your device and usage — such as your IP address, browser type, operating system, pages viewed, and the dates/times of your visit — using cookies and similar technologies.
2. Cookies
The Site uses cookies to operate properly, remember your preferences, protect against spam and abuse, and understand how visitors use the Site. The current list of cookies used on the Site, including their name, purpose, and duration, is set out below:
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google reCAPTCHA
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|---|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
Login
These cookies are used for managing login functionality on this website.
| Name | Description | Duration |
|---|---|---|
| wordpress_logged_in | Used to store logged-in users. | Persistent |
| wordpress_sec | Used to track the user across multiple sessions. | 15 days |
| wordpress_test_cookie | Used to determine if cookies are enabled. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _ga_ | ID used to identify users | 2 years |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga | ID used to identify users | 2 years |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
WooCommerce Sourcebuster
SourceBuster is used by WooCommerce for order attribution based on user source.
| Name | Description | Duration |
|---|---|---|
| sbjs_migrations | Technical data to help with migrations between different versions of the tracking feature | session |
| sbjs_current_add | Timestamp, referring URL, and entry page for your visitor’s current visit to your store | session |
| sbjs_first_add | Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_current | Traffic origin information for the visitor’s current visit to your store | session |
| sbjs_first | Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) | session |
| sbjs_udata | Information about the visitor’s user agent, such as IP, the browser, and the device type | session |
| sbjs_session | The number of page views in this session and the current page path | 30 minutes |
You can control or disable cookies through your browser settings or through the cookie consent banner on the Site. If you disable certain cookies, some parts of the Site — such as logging into your account or completing a purchase — may not function properly.
3. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, including shipping and customer service;
- Create and manage your account;
- Respond to questions and comments submitted through our contact form;
- Send you order confirmations, shipping updates, and related transactional communications;
- Operate, maintain, secure, and improve the Site;
- Understand how visitors use the Site;
- Comply with legal obligations and protect our legal rights.
4. How We Share Your Information
We do not sell your personal information. We may share information with:
- Payment processor. We use Square to process payments. When you make a purchase, your payment information is collected and processed directly by Square in accordance with Square’s own privacy policy. We do not have access to your full card details.
- Shipping carriers. We share the name, address, and contact information necessary to ship your order with the carriers we use to deliver products to you.
- Service providers. We share information with providers who help us operate the Site, such as our website host and any analytics or security tools listed in the cookie table above.
- Legal requirements. We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business transfers. We may share information in connection with a merger, acquisition, or sale of all or a portion of our business.
5. Data Retention
We retain account and order information for as long as your account remains active and as needed to comply with our legal and accounting obligations (such as tax and warranty records). Contact form submissions are retained for as long as reasonably necessary to respond to your inquiry, unless a longer period is required by law.
6. Your Choices
You may review, update, or delete your account information by logging into your account on the Site. You may also contact us to request that we delete personal information you have submitted, and we will do so unless we have a legitimate business or legal reason to retain it (for example, order records needed for tax or warranty purposes).
7. Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13, we will delete that information.
8. Third-Party Links
The Site may contain links to third-party websites, including our social media pages, manufacturer sites, and our payment processor. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
9. Security
We use reasonable administrative and technical measures designed to protect the information we collect, including relying on Square’s secure payment infrastructure for processing transactions. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes are posted constitutes acceptance of those changes.
11. Contact Us
If you have questions about this Privacy Policy, please contact us:
Bust’Em Boat Works
12110 Highway 5
Sunrise Beach, MO 65079
Phone: 1-855-4-BUSTEM
Email: lance@bustemboatblinds.com
